CASE STUDIES
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RIZZ.MARKET — A PLATFORM FOR AD INTEGRATIONS BETWEEN BRANDS AND BLOGGERS, BUILT ON TELEGRAM MINI APP
TEAM
Product Manager, Developers
ROLE
Solo Product Designer
YEAR
2025 — 2026
The platform connects advertisers and bloggers: brands post campaigns, bloggers apply and create content, and the full deal lifecycle — legal paperwork, payments, and taxes — runs inside the app.
The video shows the flow of a blogger browsing the offer marketplace and responding to an advertising campaign.
CONVERSION ISSUES
MANDATORY ONBOARDING
8% CONVERSION
— Users received a list of what to do before starting work
— Users had to search the whole platform to find the needed actions from the list
— Signing the contract was long and difficult: all data was collected on one page, and some fields were repeated
MARKET → APPLY
15% CONVERSION
— The reward amount and type of cooperation were unclear
— Users did not understand that they had to buy the product themselves
— The final amount became clear only after completing the integration
— These issues reduced trust in the platform and hurt its reputation
INTEGRATION
75% CONVERSION
— Users had questions about the requirements and some steps
— Bloggers had to repeat the same steps several times
— Some users gave up before finishing
— Bloggers sent unprofessional messages in chats with advertisers
ANALYSIS
METRICS ANALYSIS
Identified where problems occur at each step, including drop-offs, dependencies, and scale
IN-DEPTH INTERVIEWS
Identified why these problems occur through interviews with bloggers, integration managers, and technical support
COMPETITIVE ANALYSIS
Studied how other products explain complex terms, payment, and multi-step processes
CURRENT INTERFACE AND USER FLOW
Identified specific UX reasons for user drop-offs
CASE 1. ONBOARDING
Before
Before the redesign: the hub was essentially a drawer with a list of things that needed to be done. The original mockup was not preserved.
Hypothesis: If create a single clickable hub with mandatory actions, show progress, and remove fields the system already has data for, more users will complete the process
Solution
The redesign replaces a flat, disconnected checklist with one guided flow — from first-touch onboarding through registration to activation — where every step is visible, time-scoped, and impossible to lose progress on.
01 GUIDED ONBOARDING BEFORE REGISTRATION
Three onboarding screens introduce the service and explain how the platform works before the user is asked to register.
02 A HUB WITH CLEAR, TIME-SCOPED STEPS
The fourth screen is a hub for three mandatory registration steps required before responding to campaigns. A fourth optional step is the first integration unlocks a sign-up bonus.
Each step shows an estimated completion time, setting expectations and reducing drop-off on more complex tasks.
03 ONE CONTINUOUS FLOW INSTEAD OF A SCATTERED CHECKLIST
The three mandatory steps form a continuous flow, taking users directly from one step to the next without returning to the hub.
Completed steps remain marked on the hub, making progress easy to track at a glance.
04 SAVED PROGRESS AND NATURAL RE-ENTRY POINTS
Exiting via «Come back later» saves all entered data. Users can resume from a reminder banner on their profile, or when responding to an ad campaign, right when their motivation to finish naturally returns.
Results
Start registration → Sign contract
8% → 26%
conversion from starting registration to signing the contract increased 3.25x
CASE 2. OFFER MARKET AND BLOGGER APPLICATION FLOW
Before
Hypothesis: If reduce cognitive load and explain the reward and deal terms step by step, users will better understand the offer and find it easier to decide whether to respond
New market
Added onboarding in a stories format so users did not have to search for answers in support.
Banners highlighted extra earning opportunities.
The catalog structure became closer to familiar marketplaces, making relevant campaigns easier to find through categories.
Moved key parameters into filters so users could quickly exclude unsuitable campaigns.
Instead of a generic “Apply” button, the CTA started showing what mattered most — the integration price. I removed quick applications in favor of a more deliberate choice, which increased the number of bloggers who started working on campaigns after approval.
Social media logos made it immediately clear which platform the integration was for.
Badges for labeling and tax surfaced important legal terms directly on the card.
New product Page
CPM (per views)
Fixed fee
Barter
New application flow — V1 — Failed
Initially, the business insisted on a single screen, based on the hypothesis that it would lead to higher conversion.
However, usability testing showed that the screen was overloaded with numbers and difficult for users to understand.
New application flow — V2 — Successful
Results
Market → Apply
15% → 21%
conversion growth, accounting for traffic growth
Support requests
↓
fewer questions about payment formats
and collaboration terms
CASE 3. INTEGRATION PROCESS
Before
Before the redesign, the integrations page was just a single list of things to upload, with no explanations or guidelines.
Hypothesis: If the necessary instructions, checks,
and communication are embedded directly into the integration process, users will make fewer mistakes without manager or support involvement
Solution
01 Split the integration into sequential steps
Each step became a separate screen with its own statuses, deadlines, and tasks.
02 MOVED INSTRUCTIONS INTO THE PROCESS
The user received tips exactly when they were needed: how to attach a receipt; what a review should look like; which ERID to insert; and which publication requirements applied.
Step 1
Product order
Step 2
Marketplace review
Step 3
Content (with labeling)
STEP 3
Content (native)
Step 4
Social media publication
03 REPLACED FREE-FORM CHAT WITH SCENARIO-BASED COMMUNICATION
Instead of open-ended messaging, users sent predefined requests: deadline extensions, revision requests, and other scenarios. This reduced unnecessary communication, sped up approvals, and stopped advertisers from having to educate bloggers.
04 ADDED A REQUIRED SELF-CHECK BEFORE SUBMITTING EACH STEP
Before submitting each step, the user confirmed the most common requirements for that stage, helping reduce revisions and check their own work.
Results
Support requests
↓
fewer support requests about the integration process
Start → Complete integration
75% → 82%
conversion from starting an integration
to completing it increased
Average revisions per integration
~3 → ~1
average revisions per integration for new bloggers decreased x3
Average integration time
↓
integrations are completed faster thanks
to fewer revision iterations