Bloggers did not understand the terms they were applying under or what they would need to do after approval. It was difficult to understand the three payment formats — CPM, fixed fee, and barter — and how compensation was calculated. Users did not understand who paid the tax or that the product had to be purchased first with their own money. The new auto-approval mechanic did not fit the existing interface and only increased confusion. Campaign cards contained a lot of information, but it was poorly structured, so users could not quickly make an informed decision. Users formed their own expectations of the deal that did not match the real collaboration terms. As a result, two key funnels dropped at once: Market → Apply and Apply → Start Work. Users either did not apply at all or applied without understanding the terms, then later refused to complete the campaign.